MIT Schwarzman College of Computing
Event identity, event graphics, website, signage, print design and motion graphics
The Stephen A. Schwarzman College of Computing at MIT is a new multidisciplinary center founded in 2019. The College teaches students across the Institute about innovations in computing and artificial intelligence, and how these technologies can be applied across industries. The Institute approached us to design the event graphics and website that celebrated the announcement of the new College.The relationship of the College to MIT’s six Schools was an important factor to portray. The college’s goal is to weave the study of artificial and human intelligence with other disciplines in the hopes of advancing studies across the entire campus.
In this way, the College acts as a “root system” that feeds and is intertwined with the other schools. In designing the launch graphics, we drew on this analogy and gave it an MIT twist: a black field is criss-crossed with a custom-drawn circuit board—the engineering equivalent of a root system.We used this pattern in abstracted forms across the event materials, as an interactive motif, as wayfinding, and as the dynamic background on print materials. We designed the event identity, standards for printed and digital materials, and a microsite for the event.
We designed the visual system that was then applied to a range of event-specific materials.
Poster for each day of the event