Visual identity, naming, print design, website, and motion graphics
so&so (short for Symphony Orchestra and Select Others), is a group of classical musicians who are aiming to break the mold of traditional classical music performance, by creating immersive experiences tailored toward young adults. We developed the name for the group and designed the identity system, print collateral, social media graphics, and their website.
We developed a simple system that is, like the group itself, both timeless and modern. The group's name is set in Roobert, a geometric sans serif whose graceful curves evoke both the precision and beauty of orchestral music. This clean typographic system is supported by the recurring visual motif of thick lines in vibrant, neon-like gradients. Each show has its own unique gradient motif, which is used on posters, social media promotions, and the website.
so&so’s debut orchestral event
We helped so&so develop the name for their organization through a series of hands-on naming workshops. The image at the left shows just a few of the ideas we brainstormed.
We created everything from a custom website, to swag, tickets, and social media posts for each of their events.