Identity, website, generative design software, signage and collateral
Opened in late 2021, the Yale Schwarzman Center is the university’s first-ever student life and arts space, housing multiple dining spaces, bars, ultramodern performing arts venues and informal gathering places for students. It was established as a showcase and social venue, accommodating everything from world-class performances by major artists to student performances. Programming is diverse and interdisciplinary: music, dance, theater, comedy, visual art and interactive installations.
Thanks to a generous gift by The Blackstone Group CEO Stephen A. Schwarzman, the spaces have been renovated by renowned architects RAMSA—the center now encompasses the Yale University Commons, Memorial Hall, Woolsey Hall, and Hewitt Quadrangle.
FAY was commissioned to further develop the center’s visual identity and website, building off a simple graphic framework (wordmark and typographic system) established by Michael Bierut and team at Pentagram. FAY’s expanded visual identity system balances this original vision, the university’s existing design voice and a new look and feel intended to resonate with students. FAY designed the center’s website, on- and off-screen signage and continues to design collateral for each season—including advertising, posters, banners, brochures, digital assets and a yearly magazine.
Expressive type announces the center’s offerings and seasonal performances
439 linear feet of hoarding announces the center while RAMSA completes renovations
Full website design, featuring an unconventional parallax scrolling experience, readymade for highlighting the center’s multi-dimensional offerings
On site, a digital signage system displays each venue’s changing menus
The debut issue, distributed across campus and beyond
Yale Schwarzman Center
Office of the University Printer