Visual identity, website, and collateral
Founded in 2018 by Coinbase co-founder Fred Ehrsam and ex. Sequoia Capital Partner Matt Huang, Paradigm is the largest crypto investment firm in the world. The firm invests globally across multiple stages of development, from teams at the earliest stages of idea formation to high growth businesses and cryptocurrencies.
FAY was asked to create the visual identity system, website, social media assets and full collateral suite for Paradigm. The mark references a Möbius loop, a symbol which formally challenges conventions in how its constructed. This metaphor relates closely to Paradigm’s business philosophy and the technologies that it invests in.
The mark is supported by a neat sans-serif typographic approach intended to be easy to read and modern. The firm’s color palette, black, white and ‘digital’ green, is a nod to the firms tech-leaning investment focus.