The Center for Constructive Communication (CCC) is a seminal lab and workshop housed at the MIT Media Lab, conducting exploratory research on how humans communicate in the age of social media and advanced social networks. Two connected sub-groups—technologists and humanists—work together to research, design, build and test new solutions. They also collaborate with experienced local organizations across the US, enabling them to launch impactful pilot programs across a range of different communities.

FAY was asked to develop a visual identity and website for the center, signaling its evolution from a traditional research lab to a more robust, inclusive initiative. In addition to the logo, an ownable graphic toolkit was built, integrating key elements of the MIT Media Lab master brand. FAY worked closely with the center on the design of its website, from content strategy to visual design, as well as collateral that spanned across a wide range of communication-focused collateral and swag.