Identity, website, collateral and animation
so&so, short for Symphony Orchestra and Select Others, is a collective of progressive classical musicians bumping against their genre’s performance norms. Based in New York City, so&so host events and perform in venues that engage younger classical fans: think listening to the greatest hits of baroque opera on a building rooftop, in nature or in a spotlit industrial loft.
The ensemble engaged FAY for a full brand system, including naming, strategy, the design of a visual identity system, print collateral, social media graphics and a website. The resulting brand references the tradition of modernist concert posters from the 60s, infused with a bold, colorful contemporary aesthetic, derived from their signature use of event lighting. The resulting mix is meant to also evoke synesthesia—music as color—a theme that gets deployed throughout their events.
We bring the music of Bach, Beethoven, Brahms and more to the 21st century through innovative experiences
The poster system pairs minimal type with hits of color, their changing shades suggesting shifts in sound