Identity, website and collateral
Launched by Coinbase co-founder Fred Ehrsam and former Sequoia Capital partner Matt Huang, Paradigm is an ambitious investment firm boasting a massive 2.5 billion dollar venture fund, one of the largest in the world to date (at the time of writing). It invests globally across multiple development stages—adopting a flexible, long-term approach—from future Web3 companies in the early stages of idea formation to high-growth businesses and cryptocurrencies.
Paradigm enlisted FAY to design their visual identity, website, social media assets and a full suite of collateral. Paradigm’s symbol references a Möbius loop, a symbol whose structure upends formal convention—echoing Paradigm’s investment philosophy, with a focus on category. It’s supported with sleek, digestible sans-serif typography and underpinned with a palette of black, white and ‘digital’ green.
Paradigm’s symbol is modeled after a Möbius loop, a form that challenges convention and perception. It, as a metaphor, closely relates to Paradigm’s business philosophy and the technologies that it invests in
The symbol is drawn on an isometric grid system and optimized for use at all scales
Typeset in a customized version of Riforma, the logo feels both technical and modern while also projecting the stability and security Paradigm is renowned for as a leader in the space
Co-founders Fred Ehrsam and Matt Huang, respectively
Founded in 2018
Paradigm backs disruptive crypto/Web3 companies and protocols with as little as $1M and as much as $100M+.
The sans serif Riforma by Lineto Type Foundry and monospace NB International™ Pro Mono by Neubau form the typographic palette
A focused but flexible color palette
A minimal website speaks to the founder’s and firm’s aesthetic while housing an extensive amount of information, writing and more
An example of the visual language being applied to a a social media graphic
Aron Fay
Will Ferguson
Fred Ehrsam
Matt Huang
Alana Palmedo