Launched by Coinbase co-founder Fred Ehrsam and former Sequoia Capital partner Matt Huang, Paradigm is an ambitious investment firm boasting a massive 2.5 billion dollar venture fund, one of the largest in the world to date (at the time of writing). It invests globally across multiple development stages—adopting a flexible, long-term approach—from future Web3 companies in the early stages of idea formation to high-growth businesses and cryptocurrencies.

Paradigm enlisted FAY to design their visual identity, website, social media assets and a full suite of collateral. Paradigm’s symbol references a Möbius loop, a symbol whose structure upends formal convention—echoing Paradigm’s investment philosophy, with a focus on category. It’s supported with sleek, digestible sans-serif typography and underpinned with a palette of black, white and ‘digital’ green.