FAY

CASE STUDY
Harmonic, the trusted source for data on the startup ecosystem

LAB
Real-time pose detection maps human motion to a custom 3D sculpted and rigged avatar. Study for a forthcoming installation created through FAY’s experimental R&D program: LAB

Design + Creative Tech

EVENT
Founder & Creative Director, Aron Fay, speaks at AIGA NY’s “INSIDE: Unveiling Methods Behind Studio Growth”

LAB
Custom software interpreting poetry and creating bespoke imagery

NEWS
FAY’s energetic identity for so&so reflects the precision and beauty of orchestral music

CASE STUDY
A dynamic visual identity system for Lobe, the first 4DSOUND system in North America
Yale Schwarzman Center poster designed by FAY.

NEWS
Yale Schwarzman Center—the new center for student life and the arts at Yale, celebrates its opening

NEWS
Crypto VC firm Paradigm debuts monster $2.5 billion fund

LAB
Shapeshifting 3D shader study

Brands built for the future

LAB
3D graphics react in real-time to an original track composed by the studio—showcasing the potential for variable, reactive, sound-based AV works and music videos

CASE STUDY
A photo book and exhibition of New York City’s fleeting psychedelic reflections—through the eyes of an up-and-coming French photographer
Grid App is a custom generative design tool designed by FAY.

LAB
A web-based, generative design tool, allowing for rapid prototyping of grid-based compositions

CASE STUDY
The Center for Constructive Communication launches its visual identity

LAB
FAY’s flag hangs prominently in the studio. A [very intentional] nod to one of the studio’s design heroes—both an acknowledgement of those who have come before us and a guiding principal of our work

NEWS
Better understanding human intelligence through AI—MIT launches its Quest for Intelligence initiative, with a logo designed by FAY

LAB
A series of [past] electro and EBM mixes and covers by studio head, Aron Fay

CASE STUDY
A collective of classical musicians going beyond their genre’s performance norms

LAB
Bespoke generative design software creates variable beer labels for a studio-brewed beer, served at one of FAY’s music + design events

CASE STUDY
A Brooklyn-based production company, with a focus on contemporary storytelling through film

NEWS
A typeface fit for a techno-phile
Society geometric packaging designed by FAY.

CASE STUDY
A DTC subscription service for  household cleaning supplies that you don’t want to hide

LAB
An experiment in 3D sculpted form and motion design

LAB
An interactive video installation and filter, visualizing partygoers movements in real-time

CASE STUDY
Custom art and typography for MIT Technology Review magazine